Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
–> Plan marketing and branding objectives.
–> Expand product solutions and offerings.
–> Prepare marketing strategies alongside other company executives and staff.
–> Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
–> Ensure brand messages are consistent.
–> Gather and analyze customer insight.
–> Nurture and enrich all external perceptions of the company and growth of market share.
–> Engage consumers on social media.
–> Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
–> Lead all areas of content generation and production across all media platforms.
–> Take calculated risks based on data-driven analytics.
–> Drive overall CRM and direct marketing.
–> Engage other organizations within the community.
–> Collaborate with sales and sourcing to develop strategic partnership activities and implement the –> –> execution framework and strategic plan on identified opportunities.
–> Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.